Ecommerce UX Best Practices

One of the biggest challenges before investing into an eCommerce business is choosing the right CMS. It is extremely important to have a CMS that turns your visitors into shoppers. To accomplish the same, businesses need to have a website that is great at selling products and ensures a convenient shopping experience. This blog shares some of the best ways to optimize an eCommerce experience with the help of the best conversion practices and design methods.

Make filtering and sorting user friendly

Filtering and sorting is a necessity, when it comes to encouraging a convenient shopping experience. If your website forces customers to keep scrolling for the products they are looking, you cannot expect them to have a positive experience in your store. Filtering and sorting makes it easier and quick to find the right type of product. While using Filters, it is important to enable choosing multiple options. It will help customers specify what they need. The most user-friendly design solution is using dropdowns that opens and closes with a click.

The options selected should remain visible and work as sticky element. This will help customers in identifying the filters applied, thereby eliminating the need to come on the top of the product listing page.

Displaying recently viewed products

With ample number of shopping products and eCommerce stores available, customers are also seen struggling with a choice to buy. Before buying, they compare items and often ask for friends/family references. If they do not open product pages in separate tabs, they are compelled to click over again and again in the browser to find the product they are looking for.

So, in this case “recently viewed products” is a simple UX design solution for such problems. An additional section on the side of product page gets you eCommerce store an additional value in the customer’s eye.

An easy checkout process

Checkouts can be problematic and unfortunately there are customers who leave the cart at some point of time. Either they are not sure about filling the inputs or they get frustrated with the number of fields to input. There are some who do not feel safe about the payment method being used. This is the reason it is important to have a checkout process as easy and quick as possible. It is important to display the checkout process in the form of graph or progress bar.

Simplify the product page layout

It is important to have a clean and sleek layout. Make sure to place all the important elements above the fold like product code, color/size option, photo gallery, video gallery, etc.

Keep the text readable

A helpful and informative text is not only readable but also allows you to sell more. The text should be large enough to read. 12 points should be kept for body copy and 18 or 20 points for headers. Text should be easily accessible on all smartphone and devices.

So, the easier is your copy to read, the more likely people will get the information they need and will buy from you.

Usage of breadcrumbs navigation

Breadcrumbs in an eCommerce website enable easier navigation to all the pages on the website. By offering breadcrumbs for all pages, users can navigate to all classifications on the website. This exactly helps the users locate themselves in the hierarchy of the website. This feature is more useful than a sitemap.


These simple UX design tips are quite easy to implement and will definitely have a greater impact on the customer experience. It is important to incorporate such user-friendly eCommerce design tips to make the visitor interaction satisfying. With these tips, you will arrive at an improved user experience both for your customers and business.